Covid-19 Crisis In the past year, the restaurant business had to make a huge adjustment in order to survive. At present, it can be said that the situation has not been resolved as it should. Because the number of infected people has continued to increase. Therefore, businesses must adapt to the events all the time. with a way to turn a restaurant into a professional delivery to increase sales more than before
At present, the government has relaxed measures to allow restaurants to be able to open to sit and eat in the shop. causing more customers to use the service, resulting in the restaurant business becoming active again But because the situation is not stable as it should The restaurant business should not be complacent. Should be marketing in online channels or delivery in parallel with the opening of the storefront To help businesses cope with the changes that may occur in the future effectively.
How to adjust your restaurant business to a professional delivery, whether you have been to the delivery market before. or inexperienced, it can be applied immediately To add new revenue channels and create satisfaction for consumers in the digital age as follows:
Set up a professional management system
In the first step of changing the restaurant to an online store format is to start setting up the system to be ready to receive delivery services. In this part, you will be able to plan your marketing quite independently. Including incorporating creativity into the menu to attract customers to buy food from your restaurant.
Develop a different sales strategy
The food delivery business has an advantage that we can easily compete with large stores. because customers do not choose to eat food from the decoration of the shop But choose to order at a restaurant with an appetizing menu and a promotion. The first thing any restaurant business needs to do is to come up with a different sales strategy such as promotional discounts There are special discounts for old customers, collecting points, or if you have a budget, may have a review page come to review your store. It not only increases sales But it also helps to expand the customer base for you to have more new customers as well.
Food menu design in line with the lifestyle of the new generation
The novelty of the food menu will help attract customers who are mostly the new generation better than the normal menu. Therefore, restaurants must design menus to be appetizing and attention-grabbing such as set meals for easy selection. There is a menu for people who love health. or popular menus such as the Yum menu and bubble tea for an additional option food key And drinks must have a pleasant taste. Use quality raw materials To attract customers to come back to order food at the restaurant again.
Put creative
Adding a special experience through a meal is just as important as the taste. It also increases the value of food quite a lot. Restaurant business owners should pay attention to decorating dishes to make food pictures look appetizing. In addition to beautiful pictures, the food delivered to customers must be the same as in the picture and recommend trying to find food containers to preserve the decoration of the food. heat or cold When customers open the box, they are ready to eat and the food in the box is still delicious. Just like this, it will help to impress customers and increase the chances of customers coming back to buy again.
Fast and efficient order management system
If the restaurant business decides to enter the delivery channel Employees should be prepared to manage internal systems. There is an efficient queue ordering. To allow customers to receive the correct food according to the ordered list And in the kitchen, I can deliver food in time.
Supervise the availability of raw materials on a daily basis.
Ingredients for daily cooking must be prepared in sufficient quantities. Because the amount of food ordered online may be doubled from the regular storefront. Therefore, take advantage of this opportunity to get more profit from sales.
keep clean reduce the chance of infection
In this era, cleanliness is important. Restaurant businesses should select raw materials from reliable sources that are of good quality, clean, and use food containers that are sealed to prevent germs. contaminants in food In addition, if all employees in the shop are vaccinated, it will help build more confidence for consumers.
How do you plan to use the delivery service?
Delivering food to customers is at the heart of selling food online. to maintain palatable and quality of food You should choose the most convenient channel for both your restaurant and your customers.
Self delivery service
Food delivery by the shop provides self-delivery service. by allowing customers to order with online channels such as Line, Facebook of the shop, which the restaurant will go out to deliver food to customers This service is suitable for sending in a short distance area only because when going out to send long distances. This will cause delays in the delivery of the next food item.
Use a Third-Party Application Service
The most popular channel right now is Services delivered via Third-Party Applications or Third Parties Be a participant in both ordering and food delivery In which the restaurant is waiting to take orders from the application, then someone will deliver food from the application to pick up the food and deliver it to the customers themselves, for example:
- LINE MAN
- Grab Food
- GET Food
- Foodpanda
Order with online channels self pick up at the shop
Another channel that many restaurants choose is for customers to call in to order food and let customers arrange for someone to come and pick up their food. or customers come to pick up by themselves Most of the stores that use this channel are restaurants with orders per bill exceeding 2,000 baht (some applications do not support orders over 2,000 baht) or restaurants that are grilling restaurants, Su kei shabu And it comes with a promotion for giving gifts to help attract more customers to use the service.
Looking for new business models
Restaurant owners will need to look for new revenue streams in order to grow their businesses in this highly competitive era. In which we have brought new business models that the food delivery business can apply for you, such as
- Cloud Kitchen that only has a kitchen There is no storefront or seating. which will receive orders via online This model will help the restaurant business to save a lot of various expenses, thereby reducing the cost of doing business and helping to generate profits in the future.
- Grab & Go is a small shop that sells food. ready-to-eat products Often located in busy locations around offices, offices, where customers can quickly select the products they need and pay during their rush hour.
- Food Truck is selling food on the car. Able to move to interesting locations as needed which this model will help people remember and get to know your business better
Improved results after entering the delivery platform in the first month.
For restaurant businesses that offer food delivery service during the first month It is very important to keep track of how the food is delivered to the customer. by looking at the order list to see which menus are popular Which menu do people order less? or look at customer reviews to bring feedback and various recommendations to improve and develop the restaurant’s delivery service to be more professional
Changing restaurant business to online during this period It will not only help your store to continue doing business. But it also increases the opportunity for new customers to get to know your restaurant better. And the important thing that can help you to do business through online channels more professionally is to have a stable, high speed internet to receive orders efficiently. and help the business to continue smoothly. Just choose NT, a comprehensive internet service provider. with various additional services that increase the opportunity for business to become professional
If interested, you can ask for more information at the Contact Center at 1888
or contact via the website www.nt-metro-service.com/contact-us
