How to adjust the apartment business after covid How to adjust to cover needs and reach the hearts of consumers as much as possible to be able to continue doing business in the future
In the past, each country has been affected in various aspects, including the behavior of consumers who have been forced to change. As a result, the dormitory and apartment business was affected due to the economic disruption that caused the tenants lack of liquidity. no money to pay rent It can be said that both parties are continuously affected in a chain. The apartment business itself may be stable or may shrink from the aforementioned situation. But with the decision of the new generation of consumers today has changed, that is, prefer to rent houses rather than buy. to reduce unnecessary expenses Avoid creating long-term debt obligations. This makes the apartment business an attractive option for this group of people. And it is an opportunity for businesses to find new strategies. to create services that can meet the needs of emerging tenants and help the dormitory business The apartment survives in the future. There are interesting strategies as follows:
1. Create a more cost-effective model With the current economic slowdown causing everyone to think before spending more money When there is a crisis like this, the business sector has to fight hard for customers. and maintain the same customer base in order for the business to survive Reducing rental prices or making rental costs per term less valuable. It’s what apartment business owners should do first. Even if it reduces your income, it can help you get cash flow into your business. and can also alleviate the burden of the existing tenants, reducing moving out. In addition, special promotions may be prepared. For tenants who have a long-term lease of at least 1 year can receive a discount on the first month’s free rental. Or pay only 11 months to attract new tenants.
2. Add different services It is what makes the apartment business stand out to be able to compete in the market. Attract and impress the tenants from the start and the long term, such as taking care of new guests with luggage transport services. Targeting foreign customers working in Bangkok with an annual stay (which can be adjusted according to the readiness of the business) and the important thing to have is service mind. Employees with good human relations, smiling, caring, full of service mind. If the customer is impressed, word-of-mouth may occur. This is another marketing campaign that helps to increase the number of new tenants.
3. Raise the level of service Moving from a simple apartment to a serviced apartment is another option that can help survive in this era. Business owners can make a difference in the following areas:
- Cleanliness is something that apartment businesses need to pay attention to to prevent the spread of COVID-19. Give customers peace of mind while accessing the service. by preparing hand sanitizer at various points and having staff to clean the apartment every hour In addition, practical measures must be taken when accessing common areas. to reduce the risk of spreading infection as well as to increase confidence for all tenants
- Safety In addition to the cleanliness of the place Safety is another important factor that helps tenants decide where to stay. Therefore, business owners should pay attention to this as well. In addition to the security guards on duty 24 hours a day. Then CCTV should be installed at various points. Use key cards for entering – exiting. Use a parking ticket to prevent unexpected events. It not only improves the tenants’ confidence in safety. It also helps to promote the image of the apartment to one step further.
- facilities In order for the apartment business to compete in the market, it has to have all the amenities that tenants can afford, such as having furniture and necessities in the room, ready to move in immediately. There is a common area, parking lot, laundry shop, restaurants around the area to increase the convenience of tenants as much as possible and do not have to travel to other places or add a vending machine to facilitate the tenants. and is another way to increase the income for the business
- create a different experience The apartment business is highly competitive in the market. Therefore, they have to look for different activities and services in order to attract renters. For example, in this era, consumers are increasingly turning to health care. Business owners may try adjusting their rooftop space. Or the empty space around the apartment to grow a vegetable garden that is easy to maintain. or organic vegetable garden Just this will allow tenants to have a new experience. There is a green area to relax. and can bring vegetables grown to cook as you like
4.Access to new tenants through online channels because technology has increasingly played a role in daily life. Entrepreneurs therefore need to adjust in line with consumer behavior in order to reach their target audience in all channels. Especially online channels such as Facebook, Line, Twitter, which have become the main channels that people use to search for information. Increase the opportunity for people to see the apartment business more widely
5. have stable internet because of the changing lifestyle of the new era Especially the group of working-age people who have now switched to working from home or students who have switched to full online learning, making business
The apartment must adapt its services to suit the lifestyle of the tenants as much as possible. By focusing on the Wi-Fi internet system that is fast, strong, stable, the signal is spread widely and covers every room. If you are looking for a solution for your apartment business, NT, a high quality, stable, uninterrupted dorm internet service provider, is the answer for your business. More information can be found at www.nt-metro-service.com/contact-us
However, although the apartment business has adjusted in various aspects such as prices, upgrades in service adjust marketing to keep up with consumer behavior along with the direction of the surrounding business But we have to wait a while for the external elements, whether in the global economy. financial liquidity social conditions before Then the apartment business will gradually recover and can continue to operate smoothly in the future.
